A team of photographers


We care deeply about photography, photographic prints, and the person behind the lens. No one does what we do. We give every one their own individual Photoshop expert, on demand. We have revived the archaic profession of the “printmaster," bringing it to a new generation. We've mastered the art of preserving epic moments, beautifully and give everyone access to original artworks.




Michael Rubin
Founder & Chief Photo Officer

Rubin's pedigree swings wide: making movies with George Lucas and Bernardo Bertolluci; premastering CDs for the Grateful Dead; developing the “paint-your-own pottery” studio industry; years at Netflix... but through it all he’s been a passionate amateur photographer. He left his Senior Innovator role at Adobe in 2016 to focus on his fine art photography. But even as he began to show and sell his work, the frustrations he experienced in printing and framing combined with noting advances in smartphone images led to the creation of Neomodern. 


Sabrina Wong
Senior Printmaster

Sabrina is a seasoned photographer and filmmaker who works with individuals and large organizations to creatively link culture and vision to strategic branding and marketing. She sees photography and filmmaking as tools that enable her to do what she really loves - bringing stories to life visually while focusing on people and their environments. She has also taught classes at the renowned Rayko Photo Center and continues to explore the different worlds that image making opens up for her.


Madeline Dignadice

Madeline is a fine art photographer. She graduated from the Academy of Art University with a degree in photography. Mainly shooting black and white negative film, Madeline's current work captures passing moments of bare intimacy and vulnerability. As well as being an accomplished digital printer, she is trained in the darkroom for silver gelatin printing. In her spare time, she enjoys making hand-bound books. She is inspired by photographers such as Ruth Bernhard, Bill Brandt & Francesca Woodman.

Image from iOS.jpg

Xavier Goins

Xavier uses his camera as a bridge between subject and photographer. He possess a BFA in Photography, with an emphasis in Documentary, from the Academy of Art University in San Francisco. He is most notably recognized for his long term project “Built of Jade,” which preserves the experiences of former Angel Island Immigration Station detainees, and has been both published and sponsored by the AIISF. In addition to pursuing a lifelong career as a documentary photographer, Xavier’s interests also include modern digital printing techniques.

WhatsApp Image 2019-07-13 at 4.49.21 PM.jpeg

Florencia Montefalcone
Assistant Printmaster

Born and raised in Buenos Aires, Florencia is an interdisciplinary artist currently pursuing her BFA at the San Francisco Art Institute. Although photography is her main medium, she’s also a filmmaker and has a great passion for painting. Working as a fashion photographer trained her Photoshop editing skills. The history of female representation from the male gaze and how women think of themselves, are the primary themes she’s dealing with in her current artwork.


Harper Zee
Assistant Printmaster

Harper is a fine art photographer, recently graduated with a BFA from the Academy of Art University. Her background in painting inspires her passion for traditional film photography as well as her colorful, dreamy style. Her current work explores concepts of intimate landscapes and romanticized memories.


Yael Morowati
Marketing Director

With a passion for growing e-commerce businesses and startups, Yael has a gift for translating strategic vision into tactical execution. She combines her photographic and infectious enthusiasm to augment all communications. She lived in France, Spain, Italy, and Israel. Expertise: strategic partnerships, growth strategy, brand development, and product lifecycle. She’s also a sensory curator, having created experiential imagery for well over 120 brands. Published in VOGUE, The CUT, and Live Kindly.


Eileen Gittins
Business Strategy

Eileen is the founder and Chair of Blurb, the creative publishing and marketing platform. She has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography. She has worked with Kodak, Wall Data, Personify and Verb, Qbiquity and Popular Demand. In 2009, Eileen was named by Fast Company as one of the top women in technology.


Karl Isaac

Most recently Karl has been Vice President of Global Brand at eBay. Prior to that he was Adobe’s Head of Brand Strategy and Innovation. At Adobe he led complex, global environmental, digital and innovative brand initiatives that created significant brand value and increased perception globally. He also led the rebranding of its flagship Creative Suite product to Creative Cloud. He is currently founder of "Hey It’s Us” brand studio in SF/NY/LA/London.

Screen Shot 2019-01-17 at 2.29.19 PM.png

Barry Enderwick

No one could have predicted when Barry was kicked out of college that he’d go on to learn graphic design on his own, help scale Netflix from a startup to an international streaming brand as a critical part of the marketing department, and become a sought after strategic branding and marketing expert with 20 years of experience. Yet that's exactly what happened. In addition to his interest in branding and marketing, he’s keen on art, running, cooking, eating, and craft beverages. He’s currently interim-CMO of Nomiku.


Todd Yellin


Todd has enjoyed a career dedicated to film and TV entertainment. Joining Netflix in 2006 as a Director of Product, his current role as VP of Product revolves around changing the way members find great content. He is responsible for the end-to-end customer experience at Netflix including growth, pricing, payments, programmatic acquisition marketing, content discovery algorithms/UIs and interactive content across a wide variety of devices. Earlier in his career Todd was a filmmaker who shot documentaries in Tibet and Myanmar and later co-wrote and directed the drama, Brother's Shadow, now available on Netflix.

Screen Shot 2019-01-19 at 7.09.29 AM.png