NEOMODERN is unique. We care deeply about photography, printing, and the person behind the lens. You'll feel it immediately upon booking an online session with one of our printmasters. No one does what we do. That's a bold statement —and we stand behind it.

We've mastered the art of preserving epic moments beautifully. We’ve revived the archaic profession of the “printmaster" and bring it to a new generation.

 

THE TEAM

Rubin

Michael Rubin
Founder & Chief Photo Officer

Rubin's pedigree swings wide: making movies with Bernardo Bertolluci; premastering CDs for the Grateful Dead; developing the “paint-your-own pottery” studio industry; years at Netflix... but through it all he’s been a passionate amateur photographer. He left his Senior Innovator role at Adobe in 2016 to focus on his fine art photography. But even as he began to show and sell his work, the frustrations he experienced in printing and framing combined with noting advances in smartphone images led to the creation of Neomodern. 

 
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Carlos Arrieta
Director of Operations & Senior Printmaster

Carlos has spent most of the past decade leading the digital printing department at RayKo Photo Center. As an instructor, he’s educated hundreds of fine art photographers in the use of Adobe Lightroom and Photoshop in printing high-quality artwork.  Not only a teacher and fine art photographer, Carlos is also an expert in historical photographic processes like silver gelatin, tintype, and platinum printing.

 
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Madeline Dignadice
Printmaster

Madeline is a fine art photographer. She graduated from the Academy of Art University with a degree in photography. Mainly shooting black and white negative film, Madeline's current work captures passing moments of bare intimacy and vulnerability. As well as being an accomplished digital printer, she is trained in the darkroom for silver gelatin printing. In her spare time, she enjoys making hand-bound books. She is inspired by photographers such as Ruth Bernhard, Bill Brandt & Francesca Woodman.

 
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Maddie Shelton
Assistant Printmaster

Maddie is a fine art photographer. She attended the Academy of Art University where she received a BFA in photography. She shoots 35mm color film, primarily capturing homes and architecture, driven by nostalgia and missing her birthplace in Colorado. She also has experience in black and white darkroom printing. Her photographic inspirations include William Eggleston and Stephen Shore. In her spare time she enjoys collaging, book making, and watching films.

 
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Xavier Goins
Assistant Printmaster

Xavier uses his camera as a bridge between subject and photographer. He possess a BFA in Photography, with an emphasis in Documentary, from the Academy of Art University in San Francisco. He is most notably recognized for his long term project “Built of Jade,” which preserves the experiences of former Angel Island Immigration Station detainees, and has been both published and sponsored by the AIISF. In addition to pursuing a lifelong career as a documentary photographer, Xavier’s interests also include modern digital printing techniques.

 
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Ya’el Morowati
Marketing Director

With a passion for growing e-commerce businesses and startups, Ya’el has a gift for translating strategic vision into tactical execution. She combines her photographic and media skills and infectious enthusiasm to augment all social media and communications. Ya’el brings a global perspective to projects, having worked in France, Spain, Italy, and Israel. Additional expertise includes strategic partnerships, growth strategy, brand development, and product lifecycle. Before joining Neomodern, she was Sensory Curator for Ethical Brands, where she created digital and experiential imagery for well over 120 brands. Published in VOGUE, The CUT, and Live Kindly.


OUR ADVISORS

Eileen Gitins
Business Strategy

Eileen is the founder and Chair of Blurb, the creative publishing and marketing platform. She has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography. She has worked with Kodak, Wall Data, Personify and Verb, Qbiquity and Popular Demand. In 2009, Eileen was named by Fast Company as one of the top women in technology.

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Karl Isaac
Branding

Most recently Karl has been Vice President of Global Brand at eBay. Prior to that he was Adobe’s Head of Brand Strategy and Innovation. At Adobe he led complex, global environmental, digital and innovative brand initiatives that created significant brand value and increased perception globally. He also led the rebranding of its flagship Creative Suite product to Creative Cloud.

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Barry Enderwick
Marketing

No one could have predicted when Barry was kicked out of college that he’d go on to learn graphic design on his own, help scale Netflix from a startup to an international streaming brand as a critical part of the marketing department, and become a sought after strategic branding and marketing expert with 20 years of experience. Yet that's exactly what happened. In addition to his interest in branding and marketing, he’s keen on art, running, cooking, eating, and craft beverages

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Todd Yellin

Product

Todd has enjoyed a career dedicated to film and TV entertainment. Joining Netflix in 2006 as a Director of Product, his current role as VP of Product revolves around changing the way members find great content. He is responsible for the end-to-end customer experience at Netflix including growth, pricing, payments, programmatic acquisition marketing, content discovery algorithms/UIs and interactive content across a wide variety of devices. Earlier in his career Todd was a filmmaker who shot documentaries in Tibet and Myanmar and later co-wrote and directed the drama, Brother's Shadow, now available on Netflix.

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