Neomodern was created to deliver the professional artists' workflow to consumers.


When you care about your photograph, we are your team—Our fine art printers are ready to finish and frame your images, and available to work with you one-on-one, online, to retouch and improve your photos. The best way to make your image perfect is to work with you personally in the finishing.

NEOMODERN is unique. It’s not a print service—we don't just press a button or apply your image onto any object. We care deeply about photography and photographic prints. And it’s not a frame store—we only offer a few styles of high quality frames that are particularly suited for photography. And it’s not even an art gallery—the photographs we show, whether by customers or by famous photographers, are primarily to illustrate great work and photographic principles.


Michael Rubin
Founder & Chief Photo Officer

Rubin's pedigree swings wide: making movies with Bernardo Bertolluci; premastering CDs for the Grateful Dead; developing the “paint-your-own pottery” studio industry; years at Netflix... but through it all he’s been a passionate amateur photographer. Last summer he left his Senior Innovator role at Adobe to focus on his fine art photography. Even as he began to show and sell his work, the frustrations he experienced in printing and framing led to the creation of Neomodern in 2017. 

Carlos Bio.jpg

Carlos Arrieta
Director of Operations & Senior Printmaster

Carlos has spent most of the past decade leading the digital printing department at RayKo Photo Center. As an instructor, he’s educated hundreds of fine art photographers in the use of Adobe Lightroom and Photoshop in printing high-quality artwork.  Not only a teacher and fine art photographer, Carlos is also an expert in historical photographic processes like silver gelatin, tintype, and platinum printing.


Arturo Oliva Pedrosa
Printmaster (At Large)

Arturo is a professional photographer and expert in Adobe Lightroom and Photoshop. After attending Art Center of Design in Pasadena, Arturo began studying fine art photography in Paris. Moving to San Francisco in 2003, he began both commercial and fine art work. Most recently he has been printing and teaching at RayKo Photo Center. Classically trained in the darkroom, he uses what he has learned to enhance images on the computer.


William Moncayo

Printing Assistant

William is an interdisciplinary artist currently based in San Francisco. After receiving his B.A. from San Francisco State University in Studio Art, emphasis in Photography, he has been featured in many group publications as well as solo. With a vast knowledge of contemporary and locally based art his critical eye is valuable in a variety of photographic genres from portraiture to landscape. 


Amy Haskour

Printing Assistant

Amy is a photographer and short filmmaker based in the Bay Area. She attended the University of San Francisco where she studied photography and its history in various forms. Having specialized in film, art history, and museum studies, she prides herself in a keen compositional eye and strong curatorial skills. In her spare time she enjoys shooting on analog and Super 8 film.

Neomodern In the Press

Concierge Photography Studio 'Neomodern' Opens on Union Street, by Shirin Jones (Hoodline, June 30, 2017)

The Printmaster (video 1:11) by Boonsri Srinivasan, July 31, 2017

New Concept Gets Images out of the Phone and onto the Wall, by Sam Witing (SF Chronicle, Online Sept 18, 2017; Print edition 9/19/17)

Photo Salon in SF Turns Phone Photos into Fine Art Prints in 30 Minutes, by Michael Zhang (PetaPixel, Nov 15, 2017)

Neomodern Advances Concierge Photo Printing Service, by Gary Pageau (Dead Pixel Society, Nov 22, 2017)

Neomodern Number One Industry Story in 2017 (Dead Pixel Society, Dec 23, 2017)

Cheddar business news, Dec 23, 2017

This Week in Photography (TWiP), Season 2, Episode 1 (Season Open. 25:20), January 2018