I can’t wait to introduce you to the photography of Elliott Erwitt ...

“To me, photography is an art of observation. It’s about finding something interesting in an ordinary place…I’ve found it has little to do with the things you see, and everything to do with the way you see them.”

—Elliott Erwitt

I’m sorta deciding this as I sit here, but there is a certain slice of photography and photographers that i particularly love. Some are more well-known than others, but their images are inspiring to me and my personal photography. I believe that by looking at, enjoying, and ultimately emulating aspects of the way they looked at the world, you will enjoy your world that much more. And frankly, your photographs will fucking rock. We all walk around with great cameras, but our images are often bland, unmemorable, visual Wonderbread. We think this might be solved by more pixels and more sharing, but it is actually solved through stopping our constant motion, looking, and playing with different ways to save what you see. Taking pictures used to be a hobby, a fun activity… it was sorta like hunting and gathering. I think of it like Trick-or-Treating: you go out into the neighborhood and collect little bits of candy from all over, filling up your bag, and then you get home and dump it all out on the table and pick through it for the good stuff. That’s photography.

Elliott Erwitt, New York City, 1977

Neomodern is going to exhibit all sorts of inspiring modernist works, but right now, and beginning at our grand opening, I want to introduce you to a handful of magnificent, funny, and artful masters of the craft: Andre Kertesz, Henri Cartier-Bresson, Robert Doisneau, and Elliott Erwitt.

These will be the first bunch of works I’ll put up in the gallery. If they don’t get you into photography, maybe nothing will.

Image © Elliott Erwitt / Magnum Photos.