Apart from our printmaster services, NEOMODERN is also a local fine-art photography gallery. We juxtapose contemporary works discovered on Instagram alongside classical masters of photography—including Adams, Cartier-Bresson, Kertesz.

Works on Display

Katie Hughes,  Camden Harbor, Maine,  2017

Katie Hughes, Camden Harbor, Maine, 2017

Untitled, 2017

Untitled, 2017

Sam Teicher,  Katsura River near Arashiyama Bamboo Forest, Kyoto,  2017

Sam Teicher, Katsura River near Arashiyama Bamboo Forest, Kyoto, 2017

Maybe not every picture you take is great, but everyone has some truly great pictures.
— Neomodern founder, Michael Rubin

Simply follow @NEOMODERNSF on Instagram, tag #neomodernsf and DM us your best pictures. If selected, we’ll DM you back requesting permission and pricing. Once sold, we'll split the sales price. Photos may remain on display for weeks to months, depending on our rotating curation of pieces.

The walls of NEOMODERN are covered with examples of inspiring photography from a private art collection. The permanent collection is selected from hundreds of modernist photographers—Ansel Adams, Cartier-Bresson, Kertesz, Callahan, Lavenson.


In the rotating show…


John Gutmann



Andres Kerstez

Meudon, 1928

Arnold Newman

Igor Stravinsky, 1946

[Watch Video.]


George Tice

Amish Children in the Snow, 1969

[Watch Video]

Henri Cartier-Bresson

Museum, Naples, 1963

Our Masterworks are constantly being rotated to best demonstrate modernist ways of seeing and photographing the people, events, and things around us. We believe that any person’s photographic skills will improve just by spending time with and looking at these classic pieces. 

The Gallery: 1898 Union Street

While anyone can use Neomodern no matter where you are in US, there's nothing like making a journey to our flagship studio in San Francisco. There you can relax, work with our team to help you select photos, and settle into your session with the printmaster. But the best part is the museum gallery, where you can experience masterworks up close, to see some of the greatest works of modernist photography ever created. We invite all lovers of photography to make the journey to Union Street and experience Neomodern in person!